Work before the name
The relationship with Tyson Fury began through fashion and grew into digital activation, commercial strategy and work around major global boxing events.
The agency / London to the world
Built on trust.Made to move culture.
Never-Before is a founder-led talent management, commercial partnerships and digital agency built around exceptional people.
Never-Before Talent
01 / Our story
Not born in a boardroom. Built inside culture.
The agency grew from real relationships, real work and the belief that extraordinary talent deserves an equally extraordinary team.
Founded in London by Nav Salimian, Never-Before operates where talent, brand and culture meet. We manage careers, broker commercial opportunities and build the digital platforms that turn attention into long-term value.
Our work is personal by design. We stay close to the talent, understand the ambition behind the public profile and bring the right people into the room at the right moment.
02 / The founder
Nav Salimian.
Founder and Managing Director
“We build the team around the talent, then create the conditions for their most ambitious work to happen.”
Nav’s career has moved across film, fashion, live events, digital strategy and global sport. That range shaped Never-Before into an agency that understands both sides of the relationship: the human being building a career and the partner investing in cultural relevance.
From designing garments for Tyson Fury in 2015 to leading digital activations and brokering commercial opportunities, his path has always been defined by proximity, trust and execution.
03 / The journey
A relationship becomes a platform.
Every chapter expanded the agency’s ability to protect talent, create opportunity and build cultural momentum.
Trust becomes representation
The relationship with Paul Anderson reignited and expanded into exclusive representation, social management, international appearances and commercial growth.
A selective global roster
Never-Before works across film, sport, music and culture with a model designed for talent who expect strategic depth and genuine personal commitment.
04 / The operating model
One team. The full 360.
Career, commerce and culture work best when they are connected.
01
Talent management
Representation, career strategy and long-term growth built around the person, not just the profile.
→02Commercial partnerships
Brand alliances, negotiations and opportunities designed to create credible, lasting value.
→03Digital and social
Content, community and cultural relevance managed with consistency, instinct and care.
→05 / Relationship proof
The work is the story.
Different careers. Different ambitions. One standard: the relationship comes first and the work must move the talent forward.
Long-term relationship / since 2015
Tyson Fury
From fashion and digital activation to commercial opportunities and global boxing campaigns.
Exclusive representation
Paul Anderson
Career strategy, commercial partnerships, appearances and social management.
Exclusive digital management
Tommy Flanagan
Digital strategy, cultural storytelling and non-exclusive commercial representation.
06 / What comes next
We are still building.
The next chapter belongs to ambitious talent and partners who want to create work with real cultural weight.
For exceptional talent
We are selectively meeting talent with originality, discipline and the ambition to build something lasting.
For brands and partners
We want collaborators who value credibility, creative bravery and relationships built for the long term.
For agency growth
We are expanding our capabilities, international network and capacity to support world-class careers.
07 / At a glance
About Never-Before.
Who founded Never-Before Talent?
Never-Before Talent was founded in London by Nav Salimian, the agency’s Founder and Managing Director.
What does the agency do?
The agency brings together talent management, commercial partnerships, social media management and digital strategy in one connected model.
Who does Never-Before represent?
Never-Before works with a selective roster across film, sport, music and culture. Visit the Talent Roster for current profiles and representation details.
Is Never-Before looking for talent?
Yes, selectively. The agency is interested in original talent with professional discipline, a clear point of view and long-term ambition.
Where does the agency work?
Never-Before is based in London and works with talent, brands and partners internationally.
Talent / Brands / Partners
If the ambition is different,start here.
Tell us who you are, what you are building and where you want to go.
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