Founder
Michael Heller.
Michael Heller founded Talent Resources in 2007 and developed the business around the intersection of talent, brands, media and high-profile cultural events.
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Partner 03 / Talent / Brands / International activations
Talent
Resources.
A global counterpart relationship connecting UK talent expertise with international reach, entertainment infrastructure and cultural scale.
Founded2007
FounderMichael Heller
President / PartnerMatthew Kirschner
ReachGlobal
About the partner
Culture activated at scale.
Talent Resources is a US-founded global marketing agency operating through the Talent Resources Collective across celebrity and influencer marketing, sport and early-stage ventures.
Founded in 2007 by Michael Heller, the group connects brands with talent, cultural moments and live experiences. Its public work includes major sporting weekends, entertainment-led campaigns and long-running experiential platforms in the United States and internationally.
With offices that include New York, Los Angeles, Miami, London and Dubai, Talent Resources brings a network built for campaigns that cross markets and categories.
Partner / President
Matthew Kirschner.
Matthew Kirschner is Partner and President, leading work across client relationships, talent strategy and the Collective’s international growth.
The Talent Resources Collective
Three divisions. One network.
A connected model spanning talent-led marketing, sports culture and ventures.
TR
Talent, influencer and celebrity marketing that connects brands with recognised cultural figures and relevant audiences.
TRS
Talent Resources Sports, developed around athletes, sporting properties and brand opportunity in live sport.
TRV
Early-stage ventures and strategic access for companies positioned at the meeting point of product, talent and culture.
New York · Boston · Los Angeles · San Francisco · Memphis · Chicago · Miami · London · Dubai
Never-Before × Talent Resources
Global scale. Direct relationships.
Never-Before and Talent Resources have worked together on international talent liaison for the Joy Awards in Riyadh and on international casting.
International liaison
Coordinated support for visiting international talent around major entertainment programmes.
International casting
A counterpart relationship linking global production opportunities with Never-Before’s UK talent network.
Gulf relationships
Shared business development rooted in cultural understanding, on-the-ground relationships and global reach.
Flagship relationship record
Joy Awards 2026.
International talent liaison for one of the Middle East’s most visible entertainment ceremonies.
The sixth Joy Awards was held on 18 January 2026 at ANB Arena in Riyadh as part of Riyadh Season. The programme was run by the General Entertainment Authority and broadcast by MBC. Katy Perry performed and Millie Bobby Brown received Personality of the Year.
Never-Before worked alongside Talent Resources on international talent liaison for the Joy Awards 2026 in Riyadh: arrivals, hotels, hospitality and on-the-ground care for visiting international actors, coordinated with each performer’s own agency.
01Oscar Isaac
02Forest Whitaker
03Jeremy Renner
04Djimon Hounsou
05Heather Graham
06Alfie Allen
07Alexander Ludwig
08Travis Fimmel
09Luke Arnold
10Jeremy Piven
Joy Forum
Never-Before attended the GEA’s annual entertainment industry conference at Boulevard City, where international entertainment, sport and media relationships were developed around a major programme of announced partnerships.
International casting
Talent Resources brought Paul Anderson onto The Prince, a six-part series directed by Stephen Hopkins and shot in Cairo, with Never-Before handling the performer agreement and talent-side protections.
Visual archive / Ready for supplied photography
The people behind the relationship.
The existing Joy Awards archive can be introduced at image stage. These remaining slots are reserved for partner-led proof.
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